I just had half an hour conversation via Skype with John Zeratsky - Design Partner at Google Ventures. Every minute of this talk is worth weeks of work.
We’ve discussed UX design processes and places for tools such as UXPin on the market. The last advise actually stuck in my head as great expression of Lean Startup soul:
"The most important thing, on your stage of business, is to learn. Whatever you do - learn. But always consider: is there cheaper way to learn?"
Can’t believe my luck. I had already more than 20 highest quality coaching sessions.
I’m wondering if in today’s world is possible to create shitty product without caring about user experience and succeed. One example might be Kindle. Badly designed end of the great consumer service. Kindle is ugly, kindle has serious usability issues, kindle is absolutely great. Somehow Amazon managed to create cheap and great product.
On the other hand though a lot of products failed (at least partly) because of bad design. Playbook, Google Wave, Google Buzz… and lots of forgotten ideas.
That’s a puzzle.
If this is the real Blackberry London… come on Blackberry don’t do it to yourself. Another clone of iPhone?
Design etymology: Designare (L.) “mark out, devise” from de- “out” + signare “to mark,”. Why the hell it’s confused with aesthetics?